In the fashion industry there is a growing need for classic designs which are timeless, or ageless; not governed by consumer age, trend or season. Although there are selected pieces within high street brands which can be said to be classic, there is not a label which has an entire collection. Ageless style will fulfill this requirement by supplying an online centralised space which will provide consumer awareness of selected suitable ageless pieces available on the high street.
This space aims to keep you informed about fashion pieces that are ageless. Appropriately conceived in 2011 when, in fashion, “grown-up thinking has overtaken trendy folly”, (American Vogue, August, 2010).
Follow us on Twitter @ageless_style for current ageless style news
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